Thursday, 24 September 2009

Entrecard Sponsored Ads - An Alternative

Entrecard have announced they're reserving 15% of members' ad space to run sponsored ads. With the paid ads debacle fresh in user's minds, this decision has been widely condemned.

Here's an alternative suggestion:

Don't take 15% of user's ad space on a daily basis. Instead, after six standard Entrecard ads are purchased on a blog, queue a sponsored ad in exactly the same way. A sponsored ad will then run every seventh day for 24 hours. (14.29%, close enough?)

Benefits:
  • Standard Entrecard advertisers won't lose 15% of their ad time.
  • Sponsored ads can be cancelled like a normal ad. Depending on how popular a blog is, the blogger will have up to 12 days to cancel an ad before it runs.
  • Bloggers get paid in credits for running sponsored ads.

Here's another suggestion to monetize Entrecard. Place sponsored ads on the Entrecard blog, dashboard, profile pages and forum. How can Entrecard expect users to run sponsored ads when they're not displaying ads on their own site?

What's your opinion on this latest move by Entrecard?

5 comments:

  1. Oh that's just great, so now we have all got to start complaining again about ads on the EC widgets, I thought that fight would of ended with the buy out! Just goes to prove it's all about the money!

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  2. I feel that I have lost track of the changes on Entrecard. I still use it, but I have come to the conclusion that it is better to rely on decent content, use of good keywords, backlinks, etc to get traffic. Oh yes, and commenting on other people's blogs......

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  3. Hey Sweety I just wanted to let you in on the new plan.
    "Don't Feed the Vampire Widgets"
    please stop by my blog and read the simple solution to our entreproblem.

    trust me, You are already holding a Full House, now Lets Play Cards !

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  4. "How can Entrecard expect users to run sponsored ads when they're not displaying ads on their own site?"

    Agree 100%

    @re-entrepod entire blog dedicated to Entrecard? That's brave!

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  5. I didn't mind the paid ads last time. We got credits when they ran and everyone understood the system. Your idea is fantastic but with the closing of the forums and all the other stuff going on, I think I'll leave EC in the past.

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